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Ancestry.com Apologizes, Pulls Slavery-Era Ad Showing Interracial Couple

Ancestry.com Apologizes, Pulls Slavery-Era Ad Showing Interracial Couple

The popular genealogy company was loudly criticized for an ad that many saw as romanticizing the horror of slavery.

“Inseparable” was a 30-second ad in which a white man and a black woman are depicted fleeing through an alleyway.

When they stop, the man holds up a ring and assures his companion that they can “escape to the north.”

The commercial then fades to black to implore viewers that “without you, the story stops here.” Of course, the usage of American slavery — specifically the often physically and sexually violent relationship between slavers and young black women — to sell their product ignited a firestorm.

“Ancestry is committed to telling important stories from history,” the statement read.

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