The popular genealogy company was loudly criticized for an ad that many saw as romanticizing the horror of slavery.
“Inseparable” was a 30-second ad in which a white man and a black woman are depicted fleeing through an alleyway.
When they stop, the man holds up a ring and assures his companion that they can “escape to the north.”
The commercial then fades to black to implore viewers that “without you, the story stops here.” Of course, the usage of American slavery — specifically the often physically and sexually violent relationship between slavers and young black women — to sell their product ignited a firestorm.
“Ancestry is committed to telling important stories from history,” the statement read.
ancestry dot com: how can we overly romanticize & create an irresponsible, ahistorical depiction of the relationship between white men & black women during the period of chattel slavery that completely disregards its power dynamics & the trauma of sexual exploitation? https://t.co/s5BqnoSg9x
— Clint Smith (@ClintSmithIII) April 18, 2019