Google parent company Alphabet and Apple have both suffered big hits to their reputations according to an annual survey of corporate brands.
Reuters reports that Alphabet and Apple both saw significant drops in their reputation following the release of the annual Harris Poll Reputation Quotient poll relating to the public perception of corporate brands.
E-commerce giant Amazon continued to hold the top spot on the list for the third year running while electric car manufacturer Tesla jumped higher on the list, most likely due to their recent PR stunt in which they launched a Tesla Roadster into space.
Tesla climbed from the ninth spot on the survey to the third, likely due to their recent publicity stunts such as launching a sports car into space on a SpaceX shuttle.
“He’s a modern-day carnival barker — it’s incredible,” Gerzema said of Tesla CEO Elon Musk.“This‘The Right Stuff’ attitude is able to capture the public’s imagination when every news headline is incredibly negative.