The Planters peanut company has put its death of Mr. Peanut ad campaign on hold as the nation reacts to the shocking helicopter crash that took the life of Los Angeles Lakers legend Kobe Bryant and eight others.
The ad shows the actors and the Peanut being involved in a car accident, after which Mr. Peanut sacrifices himself to save the lives of the two actors.
The fictional death is to be followed by a “funeral” phase of the death of Mr. Peanut during the upcoming Super Bowl.
Planters is far from the only company to put a pause on advertising in the wake of the helicopter accident that killed Kobe Bryant, his 13-year-old daughter, and seven others.
According to Ad Age magazine, Procter & Gamble’s Olay, Pop-Tarts, and Avocados from Mexico all joined Planters by putting a hold on the scheduled Monday release of their Super Bowl ads.