Searches for hotels in the fictional African country of Wakanda are up by 620 percent, following the release of Black Panther.
According to the Daily Mail, “Hotelscan.com reported that the number of people landing on its Wisconsin Wakanda Water Park page is up by 620 percent and Hotels.com reported that searches for neighbouring Wakanda Park are up by 55 percent year on year.”
It said searches for Wauconda, Illinois (pronounced identically to Wakanda), are up more than 25 percent and Makanda, also in Illinois, are up over 40 percent year on year,” they continued.
In a statement, a spokesman for Hotelscan.com claimed, “The fact we’ve seen such an increase in the number of site visits to the Wakanda Water Park destination page on our website since the launch of Black Panther suggests that, until people visit our website searching for trips, they’re not aware it’s a fictional destination… Either that, or people are more interested than ever in attending the Water Park, but we think that the movie has something to do with it!”
Isabelle Pinson, the vice president of Hotels.com parent EMEA also commented on the increased popularity of Wakanda searches, declaring, “Our hotel portfolio spans more than 200 counties and territories around the world but not yet Wakanda.